Cheetahs ‘Go Big’
… As cheap tickets go on sale
By Molefi Sompane
The scheme will result in knocked-down and free tickets being distributed to people in previously disadvantaged communities, as the Union steps up attempts to widen its catchment area.
In a meeting with media houses at which the Union unveiled the ‘Go big in 2012’ campaign, its president and Cheetahs CEO Harold Verster said the Cheetahs could only succeed with the support of the Free State.
“We believe the media can help us to pass the message to the fans as this club involves them. We would like to embrace media involvement in the sport. ‘Go Big’ is our motto which describes us,” he said.
According to Verster the Cheetahs would this year require the support of the people of the province to overcome anticipated problems.
“2012 is the year of many challenges and we hope to overcome them with the help of media houses in the province,” he said.
Verster said: “We are happy that Cheetahs are still in the Curry Cup and we would like to announce that the Central Cheetahs will play in the Super 15 league and will also require our support.”
He expressed the hope that stadiums would be packed to the rafters during the Super Rugby Tournament when the Cheetahs play the Vodacom Blue Bulls at the Free State Stadium.
He said: “By selling the tickets at less than the actual prices, we are hoping to see the stadium full of fans, irrespective of race. We will be embarking on road shows, erect billboards and visit the Central University of Technology (CUT) and University of Free State (UFS) respectively [to drum up support].”
He praised the partnership between his team and the provincial government. “We would like to acknowledge the work done by the Free State government in supporting us.”
He also acknowledged the work done by his deputy president Cedric Carson and chairperson of the Schools Rugby in the province Josy O’Bryan in transforming the sport.
“Both Carson and O’ Bryan have made great contributions to the Union and the Cheetahs, we need them to help it grow.”
Bloemfontein Celtic supporters will also be afforded the chance to buy tickets at reduced prices for the Blue Bulls match.
Although Verster couldn’t say how much money had been set aside for the ‘Go Big’ campaign, he said, the Union had set aside enough to cover expenses and its programmes.
The Cheetahs will face the Bulls on Saturday, March 3; kickoff is at 17:05.